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Fish & Fly Sponsor Profile:

Snowbee

The fishing tackle industry is getting more and more competitive with ever-more mail order companies chasing the same customers with the same products. This is, inevitably, putting downward pressure on prices and often on the quality of goods offered for sale. Snowbee has set-out to take a different approach which is summed-up by the expression "cost conscious quality". Snowbee has been manufacturing for over 20 years and the company knows that you cannot compromise quality because of price.

Since the start of fly fishing as we know it today, the basic principles are still the same as they were an 100 years ago. What has undoubtedly been the biggest change is the equipment used. The past decade, in particular, has seen an explosion in material technology, that has revolutionised not just the equipment used, but the clothes anglers wear. In today's fast moving world, survival is undoubtedly a question of staying "ahead of the pack". Snowbee combines UK design expertise with manufacturing in the Far East. This allows the company to use only the best quality materials but still provide outstanding value for money.

Combining practical knowledge of fly fishing with design expertise, has allowed Snowbee to develop products which are exactly what the modern day, innovative fly fisher is looking for. Add to this a ready access to the very latest in material technology, a production base second to none and great value for money and you have a winning formula.

If you are looking for designer labels and want to pay for a logo - look elsewhere. It's not what Snowbee is about. It's really very simple: Snowbee understands fly fishing and as its slogan says, produces "tackle for the real world". The Snowbee range includes everything from rods, to reels, to lines, to flies, to clothing and accessories.

To find out more just click the Snowbee logo to visit their website